Karen Blotnicky

Dr. Karen Blotnicky, a tenured Professor in the Department of Business and Tourism at Mount Saint Vincent University (Halifax), specializes in marketing and multidisciplinary research. With over 35 years of applied research experience and a former small business columnist for The Sunday Herald and CBC Radio One, she co-founded TMC The Marketing Clinic (1993–2017).

• Education: BA-Honours and MBA from Saint Mary’s University, Ph.D. from Northcentral University.
• Research Interests: Pandemic impacts on female entrepreneurs, workplace learning, health/wellness marketing, gender portrayal in advertising, pharmaceutical marketing ethics, and STEM education equity.
• Grants: WAGE Canada grant (2021–2024) for pandemic recovery research, multiple internal MSVU grants for studies on student experience, pharmaceutical ethics, and healthy eating behaviors.

Publication Trends: Her recent work examines Indigenous women’s business funding access, student learning from extracurricular programs, and childhood memory impacts on health behaviors. Earlier studies analyze gender equity in hotel management, STEM career engagement, and advertising strategies.

Scientific Awards:

• Best Paper in Track Award, American Society of Business and Behavioral Sciences (2023, 2022, 2018).

Courses Taught: Principles of Marketing, Marketing Analytics, Integrated Marketing Communications, Tourism Research Methods, and Quantitative Methods in Nutrition Research.