Jürgen Seitz

Prof. Dr. Jürgen Seitz is a full Professor and Head of the Business Information Systems programme at the Baden-Württemberg Cooperative State University (DHBW) in Heidenheim, Germany. Since April 2001 he has shaped the university’s applied informatics curriculum and serves as data-protection liaison and German Informatics Society (GI) trustee. Internationally, he is Associate Editor for several journals and chairs tracks at conferences such as WHICEB and Bled eConference.

Education

• 1988–1991 Diplom-Betriebswirt (BA), Berufsakademie Stuttgart (now DHBW) – focus on data processing
• 1992–1996 Diplom-Ökonom, University of Hohenheim – economics
• 1998 Dr. rer. pol., Europa-Universität Viadrina – dissertation on the impact of IT on banking structures

Research Interests

Seitz’s research integrates business informatics with pressing societal challenges. Key themes include:

• e-Finance & FinTech: cryptocurrency literacy, blockchain sustainability, digital payment futures
• e-Health & Health Telematics: barrier-free e-kiosk design, telematics infrastructure for electronic health cards, pandemic digital health solutions
• Data Management & Analytics: heterogeneous data-warehouse integration, big-data approaches to agriculture, water-quality prediction, renewable-energy forecasting
• IT Management & Modeling: business-model evaluation, Industry 4.0 architectures, enterprise system integration

Publication Trends

Across more than 150 peer-reviewed works (1998–2024), Seitz demonstrates a shift from foundational studies in e-commerce and digital watermarking to cutting-edge applications of AI, blockchain, and data analytics in finance, health, and sustainability. Recent articles emphasize machine-learning techniques (k-means, ARIMA, PCA) applied to global agriculture, renewable-energy growth, and gendered cryptocurrency adoption, reflecting a commitment to data-driven, cross-disciplinary impact.

Editorial & Scientific Service

• Associate Editor: International Journal of Networking and Virtual Organisations (IJNVO), Journal of Cases on Information Technology (JCIT), International Journal of Cases on Electronic Commerce (IJCEC)
• Editorial Board Member: International Journal of Global Sourcing and Management (IJGSM), Journal of Digital Marketing (JDM), Journal of Internet Banking and Commerce (JIBC), among others
• Conference Chair/Co-Chair: WHICEB (Wuhan International Conference on E-Business), Bled eConference eHealth Track
• Technical Programme Committee Member: IEEE ICDMAI, IEEE IEMCON, IEEE UEMCON, CCWC
• External examiner & guest lecturer in China, India, USA, Australia, Malaysia, Jordan, Poland, UK, Belarus

Advising & Collaborative Networks

While individual student names are not disclosed, Seitz mentors within the DHBW cooperative-education model and supervises industry-linked capstone projects. He is a key liaison for German industry partners and international universities, facilitating funded research on FinTech adoption, e-health feasibility, and sustainable IT architectures. His leadership of the Business Informatics programme positions him to coordinate grants and consortia across Europe and Asia.

Laboratories & Teams

At DHBW Heidenheim, Seitz steers the Business Informatics Lab—a hub for applied R&D projects with corporate partners such as Landesbank Baden-Württemberg and health-sector IT providers. The lab focuses on prototyping blockchain-based e-prescription systems, evaluating FinTech business models, and deploying predictive-maintenance analytics in automotive supply chains. Interdisciplinary student teams work under his guidance to translate academic insights into market-ready solutions.