Jürgen Seifried

Jürgen Seifried is a Professor in the Department of Economic and Business Education at the School of Business. His research focuses on teaching-learning processes across vocational schools, workplace learning, and higher education, emphasizing professionalism development in non-institutionalized contexts. He leads innovative projects like the innoLabBS initiative (supported by the Baden-Württemberg Ministry of Education) to systemic vocational school development and co-develops the COIL international teaching module with Vienna University of Economics and Business and the University of St. Gallen.

• Current projects include the BMBF-funded FiLapp (Financial Literacy App for marginalized adolescents) and DIA-LIBS (diagnostic tools for inclusive vocational schools).
• Collaborates with institutions like the University of Konstanz and University of Münster’s ZLB (Center for Teacher Education).

His work integrates VR-based learning environments (e.g., LUCA Office Simulation) to enhance explanatory skills and diagnostic competencies in prospective teachers. He advocates for research-based learning and student involvement in design processes. Recent publications analyze dropout intentions, simulation adaptivity, and ERP systems in vocational education.

• Grants: BMBF funding for FiLapp (2025) and DIA-LIBS (2022).