Jussi Keppo

Jussi Keppo is the Provost's Chair Professor and Head of the Department of Analytics & Operations at the NUS Business School, as well as Research Director at the Institute of Operations Research and Analytics at the National University of Singapore. His research focuses on operations research, decision analytics, behavioral economics, and their applications in finance, healthcare, and technology-driven markets. He holds a prominent role in shaping strategic academic initiatives and interdisciplinary research collaborations.

Key research areas include crowdfunding mechanisms, supply chain optimization, risk management in financial systems, and AI-driven solutions for healthcare and logistics. His work bridges theoretical models with real-world applications, addressing challenges such as labor dynamics in gig economies and behavioral decision-making in transportation systems. Recent publications explore topics ranging from 3D generative AI to regulatory impacts on banking risk-taking.

Keppo’s interdisciplinary approach integrates computational methods with economic principles, contributing to advancements in both academic theory and practical industry solutions. His research has been published in top-tier journals across computer science, operations management, and finance disciplines.