Julius Reimer

Julius Reimer is a Researcher at the Leibniz Institute for Media Research | Hans-Bredow-Institut (HBI) in Hamburg, Germany. His work focuses on the evolving dynamics of journalism in the digital age, particularly the shifting journalism-audience relationship, innovative reporting styles, automation in news production, and personal branding in journalism. He leads the German Research Foundation (DFG)-funded project "Journalism and Its Audience: the Re-Figuration of a Relationship and Its Influence on News Production," exploring how audience engagement impacts journalistic practices.

Reimer holds an M.A. in Communication Science, Economic Policy, and Sociology from the University of Münster and the Università della Svizzera italiana in Lugano. He has extensive research experience, including roles as a research assistant at TU Dortmund University and involvement in projects like “(Re-)Discovering the Audience,” “SCAN,” and “When Data Become News.”

His research interests span digitization’s impact on journalism, organizational innovation, transparency in media, and the role of startups in news production. Recent contributions include co-authorship in the second edition of the Routledge Companion to Digital Journalism Studies and participation in the Nomos Handbook on Journalism Research.

Reimer has been active in academic networks, including chairing the German Young Scholars Network in Journalism Research (NaJoFo) from 2018–2020. His current projects also include studies on local news platforms like molo.news and ethical boundaries in algorithmic news production.