Julie Haworth

Julie Haworth is a Clinical Assistant Professor in the Management Department at the Naveen Jindal School of Management, University of Texas at Dallas. She also serves as a Part-Time Lecturer at the University of Texas at Arlington and a Continuing Education Instructor at Collin County Community College, contributing to marketing education with a hands-on, practical approach.

Educational Background:

• MBA, University of Texas, Austin (1989)
• B.A. in Journalism/Public Relations, Southern Methodist University (1985)

Her research and teaching interests center on marketing, with a strong emphasis on product planning, brand strategy, and real-world application. She integrates industry experience into her pedagogy, focusing on experiential learning through in-class exercises that simulate actual marketing challenges.

While no recent publications are listed, her professional trajectory reflects a deep engagement with marketing practice and education, particularly in product development and strategic planning.

Professional Affiliation:

• American Marketing Association

Julie Haworth has advised and developed curricula for marketing courses, including 'Product Planning and Management' and 'Principles of Marketing'. Though no formal advising of graduate students is mentioned, her role as an educator has significantly impacted student learning across multiple institutions. She has not received any scientific awards listed in the text.

There is no mention of research labs or collaborative research teams in the available information.