معرفی
Julie Beaty, M.B.A., is a Professor of Practice at Michigan State University's College of Communication Arts and Sciences, Department of Advertising + Public Relations. She has also taught at Oakland Community College and Robert Morris University, bringing over 30 years of experience in marketing, advertising, and education.
Education:
- M.B.A., Central Michigan University
- B.S., Psychology
- Certifications: Data Driven Planning, Connected TV, Marketing Foundations from The Trade Desk
Her expertise spans linear TV, connected TV, streaming video, digital media, programmatic advertising, data analytics, and radio/print media. She founded MSU's Women in Advertising & Communications Mentorship Program, connecting students with industry leaders, and serves as Education Abroad Program Director for ADV 334 International Advertising.
Julie held leadership roles at Leo Burnett, BET, Viacom, Oxygen Network, Xandr, and iHeartMedia, specializing in sales, platform growth, and audience analytics. She actively contributes to community service through the West Bloomfield Board of Education, American Red Cross, and Forgotten Harvest.
