Julia Vasconcelos Furtado

Julia Vasconcelos Furtado is an Assistant Professor at the Superior School of Technology and Management of Águeda (ESTGA), University of Aveiro, Portugal, and a Guest Professor at ISCIA – Higher Institute of Information and Administration Sciences, where she teaches Digital Marketing Strategies and AI. With over 15 years of marketing industry experience in Brazil, she brings a multidisciplinary academic background spanning Communication, Marketing, Political Studies, and Strategic Management.

Education:

• Bachelor in Communication and Marketing – ESPM, Brazil
• MBA in Strategic Management – FGV, Brazil
• MA in Political Studies – University of Saskatchewan, Canada
• MSc in Management (Marketing & International Business) – University of Aveiro, Portugal
• Ph.D. in Marketing and Strategy – Joint program: University of Beira Interior / University of Minho / University of Aveiro, Portugal (FCT funded)

Research Interests: Her work sits at the intersection of Social Science, Marketing, and Management, with an emphasis on technology adoption, consumer behavior, gender parity initiatives, and organizational citizenship behavior. Key themes include mobile payment systems, social dominance orientation, status threat, and diversity management in organizations.

Across her recent publications (2025-2019), a clear trajectory emerges: combining experimental and comparative methodologies to examine how digital technologies and socio-cultural factors shape consumer satisfaction and organizational equity. Studies range from Instagram advertising effects to cross-national analyses of gender initiatives.

Scientific Contributions & Awards:
While no specific awards are listed, her work has been disseminated in leading journals and conferences such as Sustainable Development, Management Research: Journal of the Iberoamerican Academy of Management, Behavioral Sciences, and ICERI Proceedings.

Teaching & Guest Lectures:
She currently lectures on Small and Medium Enterprises Management, Operations Management, Web Business, Digital Marketing & Communication, Strategy, and Marketing at ESTGA. Since 2014 she has also delivered the Digital Marketing Strategies and AI module in ISCIA’s postgraduate program on AI, Communication and Marketing.

Laboratory & Research Groups:
She is a member of the Competitiveness, Innovation and Sustainability (CIS) research group within the University of Aveiro ecosystem.