Julia Meyer

Prof. Dr. Julia Meyer is a Professor of Sustainable Finance at the ZHAW Zurich University of Applied Sciences, School of Management and Law, and a member of the Center for Corporate Performance and Sustainable Financing. Her research focuses on Sustainable Finance, Microfinance/Inclusive Finance, and the intersection of financial practices with sustainability goals.

• Key Projects:
  • Sustainability and Financial Preferences for Investors (2024, Project Leader)
  • Integration of Sustainability Assessment in SME Financing (2024, Team Member)
  • The Anatomy of Sustainability (2020, Project Leader)
• Networks:
  • Swiss Sustainable Finance - Focus Group Impact Investing

Research Interests include understanding how sustainability targets in financial instruments (e.g., sustainability-linked bonds) influence investor behavior, market reactions, and corporate strategies. She investigates the credibility of sustainability signals, differential market responses to ESG metrics, and the role of fintech in advancing sustainable financing. Her work often employs event studies, field experiments, and empirical finance to analyze the financial and behavioral impacts of sustainability initiatives.

Scientific Awards include funding from the Schwyzer-Winiker Stiftung for her research on sustainability-linked bonds. Her peer-reviewed articles span topics like ESG ratings, impact investing, and climate finance, with methodologies such as quasi-natural experiments and market reaction analyses. She also contributes to book chapters and conference proceedings on fintech and sustainability.

Education: Ph.D. in Finance or related field (inferred from professorship and research output).