Judith Helmer

Judith Helmer is a Research Associate and PhD Candidate at the Science-to-Business Marketing Research Centre of FH Münster University of Applied Sciences. She holds an M.Sc. in International Economic Relations (Cracow University of Economics) and an M.A. in International Marketing & Sales, alongside a B.Sc. in International Management. Her research focuses on 'Shaping Markets through Digital Technologies,' with a PhD collaboration at the University of Adelaide (expected 2025).

Her academic roles include lecturing courses like Creativity and Innovation Management and International Business Projects, while supervising research seminars. Key projects include leading DigiFABS (digital transformation in Food & Beverage SMEs), Blueprint for Impact (sustainability frameworks), and Change Lab (community-driven sustainability projects).

Judith has received scholarships from the German Academic Scholarship Foundation, Victoria University, and the University of Adelaide. Notable awards include the 2024 Best Presentation at UIIN Conference and 2023 Best PhD Proposal at Naples Forum on Service. Over 15 peer-reviewed publications address digital transformation, innovation pedagogy, and healthcare AI applications.