Juana Maria Haldon Hermoso

Dr. Juana Maria Haldon Hermoso serves as an Associate Professor in the Department of Business Management and Marketing at the Faculty of Business and Tourism, University of Huelva, holding a permanent academic appointment with active research and teaching responsibilities in tourism and business disciplines.

Her academic credentials include:

• PhD from the University of Huelva (2023) with thesis "Positive Psychology and the Pro-Tourism Behavior of Residents" supervised by Dr. Nuria Porras Bueno

Dr. Haldon Hermoso's research integrates tourism psychology with business strategy, focusing on how positive psychological frameworks influence resident attitudes toward tourism development. Her work bridges theoretical business management concepts with practical tourism innovation through her leadership in research group SEJ437 "Innovation and Development Strategies in the Tourism Company", while previously contributing to agricultural economy studies via group SEJ110.

No scientific awards were documented in available sources.

As a thesis supervisor within the Faculty of Business and Tourism, she mentors graduate students in tourism behavior research though specific advisees aren't listed. Her institutional role involves guiding academic projects aligned with regional tourism development initiatives.

She actively participates in the SEJ437 research collective examining strategic innovation models for tourism enterprises, with particular emphasis on community-centered development approaches that balance economic growth with resident wellbeing.