João Pacheco

João Pacheco serves as a Visiting Associate Professor within the Department of Advertising and Marketing at the School of Social Communication, Polytechnic Institute of Lisbon. His academic role focuses on teaching and research in contemporary marketing and advertising disciplines.

His research interests center on Marketing and Advertising, examining modern strategic frameworks, consumer behavior dynamics, and digital media applications. This work addresses evolving industry practices and theoretical developments in promotional communications.

No information is available regarding academic advising activities or research grant funding. Similarly, laboratory facilities, research teams, or collaborative projects are not documented in the provided materials.