João Castanho

João Castanho is an Assistant Professor at Universidade Lusófona since February 2024, teaching Advertising in undergraduate programs in Cinema and Media Arts and Communication Sciences. He holds a Bachelor's degree in Communication Sciences from the Faculty of Social and Human Sciences at NOVA University Lisbon and combines his academic role with a professional career as Senior Copywriter at Bar Ogilvy.

Degrees:

• Bachelor's degree in Communication Sciences
• Intensive Course in Portuguese Art History (19th-20th Centuries)
• First Certificate in English

His research and professional interests center on Advertising and Communication, with a focus on creative strategy and copywriting. He co-founded TRUE – No Bullshit Communication in 2017, managing accounts for major clients like Delta Cafés and Grupo Barraqueiro.

Creative Awards:

• Cannes Lions
• FIAP
• Eurobest
• New York Festival
• Clube de Criativos de Portugal (Best Copywriter Trophy 2005, Bronze Trophy 2025)
• Prémios Eficácia

João's career spans agencies such as MKT, Young & Rubicam, TBWA, and DUDA/Portugal. He previously served as Creative Director at DUDA Portugal (2009–2016) and lectured at Lisbon Ad School (LAS). Personal interests include surfing and cooking.