João Caldeira Heitor

Professor João Caldeira Heitor is a prominent academic in tourism management, currently serving as Coordinator of the Quality Office and Scientific Coordinator of the Bachelor's Degree in Tourism Management. He holds a PhD in Tourism from the University of Lisbon, alongside a Master in School Administration from the University of Évora, and has taught at multiple higher education institutions since 2005.

• Research Focus: Religious tourism, international tourism promotion, and tourist destination management.
• Leadership Roles: Former Board of Directors member at the Higher Institute of Administrative Sciences and Pedagogical Secretary for Hotel Management, Public Administration, and Accounting programs.
• Policy Engagement: Parliamentary Advisor to the Economy Committee’s Tourism Working Group and Environment Committee, contributing to legislative frameworks in tourism and local governance.

As a researcher at CiTUR (Center for Research, Development and Innovation in Tourism), he has produced significant scientific work and participated as a speaker in national and international conferences. His career bridges academic leadership, tourism development, and policy advisory roles.