João Borges de Assunção

João Borges de Assunção is an Associate Professor at CATÓLICA-LISBON School of Business and Economics, Universidade Católica Portuguesa. He currently serves as Academic Director of The Lisbon MBA and previously held the position of Dean (1996-2001). He has also been a Professor at Columbia University's Graduate School of Business (1990-94) in Marketing and International divisions.

• PhD in Management, University of California, Los Angeles
• MBA, UNL
• Licenciatura in Management, Universidade Católica Portuguesa

His research focuses on Marketing Strategy, Pricing, Promotions, Marketing Research, and Dynamical Models of Consumer Response. His work bridges marketing theory with economic modeling, particularly in pricing dynamics and consumer behavior. Recent publications, including GDP nowcasting for Portugal, reflect his expertise in economic forecasting and applied econometric models.

He coordinates the NECEP research group analyzing short-term Portuguese economic behavior and contributes to policymaking as a member of the European Commission's GSPA advisory body. His industry experience spans telecommunications, retailing, technology, and utilities sectors through strategic consulting engagements.