Jose Luis Luceño Oliva

Jose Luis Luceño Oliva serves as an Associate Professor in the Department of Private Law at Pablo de Olavide University in Seville, Andalusia, Spain. His academic focus centers on Commercial Law within the Social and Legal Sciences domain.

Professor Luceño Oliva specializes in Trademark Law, Commercial Law, and National and International Trade Law. His research particularly examines the relationship between trademark protections and corporate naming conventions, as evidenced by his publication on trademark protection against identical corporate designations. His work intersects with intellectual property rights and commercial registration systems.

He is affiliated with the research group focused on National and International Trade Law, contributing to legal scholarship in commercial jurisprudence. His publication analyzes the 2001 Trademark Law (Ley de Marcas 17/2001) and its clarification of the longstanding debate regarding the compatibility between distinctive signs (trademarks, commercial names, etc.) and corporate designations, establishing three specific rules on this matter.