معرفی
Jonathan Deschênes is an Associate Professor in the Department of Marketing at HEC Montréal. He holds a B.A.A. and M.Sc. in Marketing from HEC Montréal and a Ph.D. in Administration from Concordia University. His expertise spans motivational research, non-profit marketing, green marketing, consumer ethics, and qualitative marketing techniques like projective methods and ethnography. Current research focuses on consumer behavior, brand relationships in nonprofits, and eco-design sustainability.
Teaching: Courses include 'Marketing Research from Consumer Insights,' 'Sustainable Marketing Approaches,' and 'Ethical Research in Management.'
Publications: Recent work explores brand management in nonprofits, collaborative economy dynamics, and eco-design strategies. His 2024 study in the Journal of Marketing addresses brand relationship plurality in non-profits, while 2021 research in Sustainability examines user-to-provider transitions in sharing economies. An earlier 2020 paper in the Journal of Cleaner Production proposes an eco-design research agenda.
Supervision: Directed 1 PhD and 7 MSc theses in areas such as B Corp adaptation during crises, consumer ecological awareness, and celebrity-founded foundations. Supervised 10+ master's projects on ESG strategies, responsible marketing, and social media in non-profits.
