معرفی
Jon Bertilsson is a Senior Lecturer at the Department of Marketing, Faculty of Economics, Lund University, and an affiliated researcher at the Centre for Retail Research. His research bridges branding, consumption studies, and sustainability, with a focus on post-growth marketing and public sector brand dynamics.
- Active in marketing scholarship since 2009
- Specializes in qualitative methods (interviews, netnography)
- Key themes: degrowth, climate crisis adaptation, and consumer expertise
His research examines how ordinary consumption becomes culturally cultivated and how public sector branding creates value tensions. He advocates pedagogical pluralism in teaching, integrating lectures, seminars, and student-led activities across undergraduate, postgraduate, and PhD levels.
Recent publications emphasize post-growth marketing frameworks and urban branding for social solutions. He actively contributes to public discourse through Swedish media and societal organizations like Rotary clubs.
Scientific Awards
- Per Østergaard Award (2025)
Bertilsson's work aligns with UN Sustainable Development Goals, particularly in business administration and sustainability. He supervises multiple PhD projects and participates in cross-border research networks like the Cross Öresund Workshop.
