معرفی
John Hoeks is a Professor at the Faculty of Arts, University of Groningen, affiliated with the Discourse and Communication (DISCO) department. His research focuses on sustainability transitions, health literacy, and narrative psychology, with emphasis on behavioral change related to plant-based diets, environmental communication, and public health interventions. He has been recognized with the Faculty of Arts Impact Award 2019.
His work integrates interdisciplinary approaches addressing sustainability challenges, including animal ethics, policy frameworks, and educational curricula. Recently, he has explored minority beliefs in sustainability transitions, gender differences in dietary defensiveness, and the role of influencers in greening initiatives.
Hoeks actively contributes to academic discourse through editorial roles (e.g., Psychology of Human-Animal Intergroup Relations journal) and public engagement via media commentary on topics like sustainable eating and health communication. His research outputs emphasize peer-reviewed articles and conference contributions, reflecting a strong focus on societal impact.
