معرفی
John Clithero is an Associate Professor of Marketing at the Lundquist College of Business, University of Oregon. His research bridges neuroeconomics, consumer neuroscience, and behavioral economics, focusing on how consumers integrate technology into decision-making. He employs behavioral experiments, computational modeling, and machine learning to decode neural and cognitive processes underlying consumer behavior.
- PhD, Economics, Duke University, 2011
- MA, Economics, Duke University, 2007
- BA, Economics, Pomona College, 2005
Clithero's research centers on neural mechanisms of decision-making, with a particular emphasis on reward processing, value computation, and predictive modeling of consumer behavior. His work has been published in top-tier journals such as Journal of Consumer Psychology, Journal of Neuroscience, and PNAS, often leveraging fMRI, neuroimaging, and sequential sampling models.
His recent publications (2024–2017) span themes including social reward processing, maladaptive consumer behavior, and machine learning applications in economics. Collaborations with institutions like the Center for Translational Neuroscience and Warsaw Sports Business Center highlight his interdisciplinary approach.
- Previous Positions: Visiting Assistant Professor, Wharton School (2018); Assistant Professor, Pomona College (2014–2018); Postdoctoral Scholar, Caltech (2011–2014)
