Johannes Wenzel

Johannes Wenzel is an External Doctoral Researcher affiliated with the SVI Endowed Professorship for Dialogue Marketing at the University of Hamburg Business School. His role involves contributing to research in marketing strategies and digital engagement within academic and corporate contexts.

He holds a Diplom-Kaufmann (Diploma in Business Administration) and is pursuing doctoral studies focused on dialogue marketing frameworks. His research interests center on optimizing customer interactions and leveraging digital tools for effective business communication.

Contact him via email at johannes.wenzel@uni-hamburg.de for collaboration or inquiry.