معرفی
Joana R. Pereira serves as a Lecturer in Strategy within the Department of Management and Organisations at Leeds University Business School, University of Leeds, contributing to the Strategy and Organization group and Centre for Technology Innovation and Engagement. Her research bridges strategic management with blockchain technology, focusing on organizational success factors in Web3 ecosystems.
Educational background includes:
- PhD in Management of Technology, Swiss Federal Institute of Technology Lausanne (EPFL), Switzerland
- MSc & BS in Business Administration, Catolica Lisbon School of Business and Economics (CLSBE), Portugal
Her research examines cryptocurrency performance drivers including community dynamics, tokenomics structures, governance mechanisms, and market cycle impacts. She investigates critical boundary conditions for blockchain adoption while analyzing interoperability challenges and organizational design in decentralized systems. This work establishes foundational frameworks for Web3 strategy development in emerging digital economies.
Dr. Pereira actively contributes to academic discourse as a reviewer for Academy of Management (AOM), Strategic Management Society (SMS), and European Academy of Management (EURAM) conferences. She has presented at premier venues including AOM, EURAM, SMS, Consortium for Cooperation & Competition (CCC), and World Open Innovation Conference (WOIC). Her professional experience spans business analysis at Portugal Telecom, HR consulting at AlterVia, and co-founding MindFlow—a Portuguese gamified learning management system startup.
As part of the Centre for Technology Innovation and Engagement, she investigates technology-organization interfaces while teaching Strategic Management and Sustainable Business Strategies courses. Her industry advisory role at MindFlow demonstrates applied translation of academic research into entrepreneurial practice within digital learning environments.
