معرفی
Univ.-Prof. Dr. Joachim Eigler is a Professor of Business Administration, specializing in Media Management at the University of Siegen's Faculty III. His roles include teaching courses such as Electronic Commerce, Media Business Administration, and supervising doctoral students. He actively contributes to research on media management strategies, Internet economics, and electronic business.
Research Interests: Dr. Eigler focuses on optimizing business strategies in media industries, leveraging new media technologies, and addressing challenges in media company operations. His recent work explores trustworthiness in media programming, reputation management for creative professionals, and personnel optimization in cinema operations.
Advising & Students: He has mentored doctoral students including Dr. Jonas Brühl (on cinema operator-distributor cooperation), Dr. Samaneh Azarpour (strategic mindset training in media firms), and Dr. Birthe-Marie Mosen (networking in media industries). His team includes secretariat member Silke Pistor.
Labs/Teams: Leads the Chair of Business Administration (Media Management), collaborating with researchers like Timo Jenne and industry practitioners. His research often intersects with practical business challenges faced by media providers and start-ups.
