JoAnne Beiter

JoAnne Beiter is a Marketing Lecturer at Seton Hall University's Department of Marketing. She holds an MBA in International Business and has over 35 years of professional experience spanning corporate roles at Citibank, AT&T, and The New York Times, focusing on marketing, operations, and training. Transitioning to academia, she developed internship programs at Kean University and taught at multiple institutions including Middlesex College and Ocean County College. At Seton Hall since 2021, she teaches Marketing, International Marketing, Consumer Behavior, and Global Business, while advising all Marketing majors and overseeing internships.

Professional Experience:

• VP at Citibank leading new product development and telesales facilities (17-year tenure)
• Consultant for AT&T and NYT in promotional marketing and training
• Founder of Kean University's Business Internship Program

Areas of Expertise: Direct Marketing, International Business Operations, Academic Advising, and Corporate Training Program Development. Active in professional organizations like the American Marketing Association and NACADA.