Jing Tang

Jing Tang serves as an Assistant Professor in the Department of MIS, Marketing, and Analytics at the Saunders College of Business, Rochester Institute of Technology. Her research focuses on digital innovations and strategies with particular emphasis on platform design and human-technology interaction dynamics, while teaching core analytics courses including Business Analytics and Marketing Analytics.

Her academic foundation includes:

• Ph.D. in Design and Innovation from Weatherhead School of Management, Case Western Reserve University

Dr. Tang's research program investigates how digital platforms can be optimally designed to enhance user engagement and business outcomes through interdisciplinary approaches. She examines collaborative mechanisms in digital environments such as open innovation communities and AI-driven service interfaces, integrating theoretical frameworks from Management Information Systems, Marketing, and Strategic Management to address contemporary business challenges in the digital transformation era.

Analysis of her 2021-2025 publications reveals strong interdisciplinary reach across information systems, accounting, and marketing domains. Her work consistently applies mixed-methods research to examine critical phenomena including avatar-commerce interactions, sustainability auditing practices, and AI chatbot service quality measurement, demonstrating methodological rigor through combinations of qualitative and quantitative techniques.

No specific scientific awards were documented in the available information, though her publications in high-impact journals like Accounting, Organizations and Society and Journal of Business Research indicate scholarly recognition.

Dr. Tang teaches MGIS-650 Introduction to Data Analytics and Business Intelligence, developing students' capabilities in descriptive and inferential statistical techniques using contemporary analytics tools. The profile does not specify research grant funding or formal student advising relationships beyond classroom instruction.

While no dedicated research laboratories are mentioned, her collaborations with prominent scholars like Kalle Lyytinen on the MaCuDE IS Task Force suggest active participation in broader academic networks focused on information systems education and industry alignment.