Jing Li

Dr. Jing Li serves as Senior Lecturer and Deputy Programme Director for BBA (IBGM) at the University of Hong Kong's Faculty of Business and Economics, School of Economics and Finance. Her office is located in KK 938 with contact number 3917 0024.

Her academic qualifications include a PhD in Applied Economics from The Pennsylvania State University, an MA in Finance from Central University of Finance and Economics, and a BA in Economics from China Youth University for Political Sciences. Prior to academia, she worked at Caterpillar (China) Financial Leasing Co., Ltd.

Dr. Li's research centers on consumer demand determinants with emphasis on preference for variety and product health attributes. She investigates how product quality and productivity interact to shape firm competitiveness, particularly in sectors like food and steel industries. Her methodological expertise spans empirical industrial organization and applied econometrics using household-level purchase data and nutrition labeling information.

Her publication trends reveal strong focus on practical economic applications: Recent thought leadership addresses US-China trade dynamics (H-1B visa policies, tariff wars), Chinese economic policy responses, and Hong Kong's tourism recovery. Earlier empirical work examines food insecurity patterns and ready-to-eat cereal market dynamics using advanced demand modeling techniques.

Dr. Li actively contributes to academic discourse through industry-relevant publications while maintaining strong teaching commitments in Industrial Organization, Consumer Behavior, Business Strategy, and Chinese Economy courses. Her industry background informs practical pedagogy where she excels at simplifying complex phenomena through rich case studies.