Jim West Jr.

Jim West Jr. serves as a Visiting Lecturer in the Department of Marketing and Decision Sciences at Salem State University, teaching core business courses including BUS 170: Introduction to Business and MKT 241N: Principles of Marketing.

His academic expertise centers on Marketing, Business, and Decision Sciences, with teaching activities reflecting applied business education frameworks. The departmental context indicates a focus on strategic decision-making processes and market dynamics within undergraduate business curricula.