Jim Mead

Jim Mead serves as the director of the University of Wisconsin-Whitewater’s television station (UWW-TV) and lecturer in the Department of Communication. He earned a Master of Science in Communication from UW-Whitewater in 2006, following undergraduate studies at UW-Platteville. Mead emphasizes hands-on, real-world learning, guiding students in broadcast journalism, electronic media, and production through UWW-TV’s facilities and community projects. His teaching philosophy prioritizes practical skills and dedication over grades, fostering students’ transition to professional roles in media and creative services.

Education:

• Bachelor’s degree from UW-Platteville
• Master of Science in Communication, UW-Whitewater (2006)

Research and Teaching Focus: Mead’s work centers on preparing students for careers in broadcast journalism and media production. He integrates emerging technologies into curricula and mentors students in creating professional-quality content, from sports broadcasts to community storytelling. His approach combines patience with high expectations, aiming to equip students with both technical skills and a passion for the field.

Advising & Collaborations: While no formal grants or awards are noted, Mead’s mentorship extends beyond the classroom through UWW-TV projects, including sports coverage and community outreach like the CyberGirlz camp. He collaborates with University Housing and the Communication Department to offer practicum courses that redefine UWW-TV’s output through student creativity.

Labs/Teams: UWW-TV serves as a flagship lab, producing student-driven content in Andersen Library and on-site at events. The station’s output includes sports shows, interviews, and documentaries, showcasing student innovation.