معرفی
Jiarui Liu is an Assistant Professor of Marketing at the Leonard N. Stern School of Business, New York University, joining in September 2023. She is based at the Kaufman Management Center in New York, NY.
Education:
- PhD in Economics, University of Chicago
- MA in Economics, University of Chicago
- BSc in Mathematics, University of Chicago
Her research focuses on understanding consumer decision-making under external influences such as social interactions and limited information, with a strong emphasis on sustainability. She employs quantitative methods, including structural modeling and econometrics, to analyze consumer behavior in areas like electric vehicle adoption and information frictions. Her work bridges marketing, economics, and environmental sustainability.
The available publication indicates a trend toward empirical analysis of sustainable consumer choices using advanced econometric techniques, particularly examining how social networks influence product adoption in environmentally significant markets.
Currently, no scientific awards are listed in the provided text.
Jiarui Liu advises students in the field of marketing and quantitative consumer behavior, though specific advisees are not named. There is no mention of specific grants or funding sources in the provided biography.
No specific research labs or teams are mentioned in the current description.
