Jessica Wyllie

Dr Jessica Wyllie is a Senior Lecturer in Marketing at the Newcastle Business School, University of Newcastle. She specializes in consumer behavior, health services, social marketing, and marketing technology. Her research focuses on behavior change, health service adoption, and eHealth innovation, often employing mixed methodologies. She holds a PhD and Bachelor of Business (Honours) from the University of Newcastle.

Education:

• Doctor of Philosophy, University of Newcastle
• Bachelor of Business (Honours), University of Newcastle

Research Interests:

Her work emphasizes enhancing well-being through transformative health services, particularly mental health interventions and digital health solutions. She explores consumer perceptions of stigma, guilt, and empowerment in healthcare contexts, as well as the intersection of technology and consumer behavior in areas like blind box collectibles and social commerce.

Grants & Funding:

• Lead investigator on grants totaling $479,863, including the eCliPSE project addressing mental health and alcohol use during the pandemic.

Awards:

• 2017 Best Paper in Non-profit Marketing (Academy of Marketing)
• 2014 Best in Non-profit Marketing Track (Academy of Marketing)

Advising & Collaboration:

• Supervised 5 completed and 2 ongoing PhD projects in areas like brand authenticity and peer-to-peer philanthropy.
• Collaborates with interdisciplinary teams on eHealth implementation and mental health initiatives.

Labs & Networks:

Member of the Health Services Research and Innovation Group (HSRIG), contributing to digital health research and policy.