Jens U. Pätzmann

Professor Dr. Jens U. Pätzmann is a Professor of Marketing, Branding & Strategy at Neu-Ulm University of Applied Sciences, leading the Institute for Entrepreneurship, Innovation, and Sustainability. He is also a member of the Africa Institute. His affiliation with the Faculty of Business and Economics underscores his focus on integrating academic rigor with practical business challenges.

Research interests include strategic marketing, brand development, sustainable entrepreneurship, and innovation ecosystems, with a particular emphasis on African contexts through his Africa Institute involvement. Office hours are held Wednesday 2–3 p.m. by prior arrangement, located at Edisonallee 1, E1.1.02.

No scientific awards or grants are explicitly listed in the provided text. His advisory activities and student supervision details are not documented here, though his role as an academic leader suggests active mentorship in entrepreneurship and strategy fields.

The Institute for Entrepreneurship, Innovation, and Sustainability under his direction focuses on fostering innovative business solutions and sustainable practices, aligning with HNU’s mission to drive digital transformation and global impact.