Jenny van Doorn

Prof. Jenny van Doorn is a Professor of Service Marketing at the University of Groningen, affiliated with the Faculty of Economics and Business. Her research focuses on service technology, robotics, customer engagement, sustainability, and food waste. She collaborates with organizations such as Welbo, Tangenborgh, and Landal Green Parks to explore societal transitions through technology adoption. Key projects include investigating human-robot collaboration in healthcare and developing speech technology for robots using regional dialects. She holds editorial roles at top journals like the Journal of the Academy of Marketing Science and Journal of Service Research. Awards include the D&IN Insight Scientist Award and SAGE’s 10-Year Impact Award. Her teaching includes courses on Marketing & Consumer Well-being and Managing Customer Experience.

Research interests emphasize the ethical and practical integration of AI and robotics in services, with a focus on healthcare and sustainability. Notable contributions address consumer responses to service robots, food waste drivers, and policy impacts. She frequently engages with practitioners and policymakers, advocating for socially responsible technology adoption. Her interdisciplinary work bridges marketing, technology, and public health, addressing challenges like aging populations and environmental conservation.

• Education: PhD in Marketing (implied by position).
• Labs/Teams: Collaborations with the Centre of Computational Linguistics (Faculty of Arts) and the UMCG (University Medical Center Groningen).
• Grants: NWA-IDG Grant on dialect-speaking robots for elderly acceptance.
• Awards: Includes editorial excellence and impact recognition in marketing research.