Jennifer Pitcher

Jennifer Pitcher serves as a Senior Research Associate within the Norwich Medical School and the Norwich Clinical Trials Unit at the University of East Anglia. Her role focuses on designing and evaluating public health interventions targeting influenza vaccination rates in care home environments.

Her research expertise includes:

• Public health interventions for vaccine uptake
• Behavior change strategies in healthcare settings
• Cluster randomised controlled trial methodology
• Implementation science for health service improvement
• Vaccinology and infectious disease prevention
• Epidemiology of healthcare worker vaccination

Analysis of her publication record reveals consistent focus on the FLUCARE project, which employs theory-informed complex interventions to address low influenza vaccination uptake among care home staff. Her work demonstrates methodological diversity across feasibility studies, process evaluations, and full-scale effectiveness trials, with strong emphasis on real-world implementation and behavioral determinants of vaccine acceptance.

Dr. Pitcher collaborates extensively with multidisciplinary research teams across institutional boundaries, contributing to the Norwich Clinical Trials Unit's mission of conducting rigorous clinical research with direct policy implications for elderly care settings.