Jennifer Gerend

Prof. Dr. Jennifer Gerend is a full-time Professor of Regional Management and Social Science Methods at Hochschule Weihenstephan-Triesdorf's Faculty of Agriculture, Food and Nutrition. She serves as Study Coordinator for the Master's program in Regional Management and Women's Representative. Gerend's research focuses on spatial planning, urban-rural interfaces, and regional development policies, with expertise in retail development and cross-border governance.

Her research examines:

• Sustainable land use planning and development strategies
• Urban-rural waste management systems and water quality policies
• E-commerce impacts on traditional retail environments
• Decolonial approaches to urban transformation
• Comparative analysis of US-German planning frameworks

Gerend has received prestigious awards including the Alexander von Humboldt Foundation Research Fellowship and Bundeskanzler Fellowship. She leads research projects like 'LandLuft: Internationalization of Regional Management Studies' funded by BMBF, focusing on rural-student knowledge exchange networks.

Her publication trends reflect strong emphasis on spatial policy analysis, retail planning evolution, and sustainable regional development, with recent work examining EU water governance and cross-border territorial management. She supervises Master's theses on tourism development and rural revitalization strategies.