معرفی
Jeannette Taylor serves as an Adjunct Professor of Business at Cornerstone University’s Faculty of Business, contributing to the Professional & Graduate Studies program. She teaches courses in marketing, entrepreneurship, and strategic planning while maintaining her consultancy work through JET Marketing, a firm specializing in market research for Christian ministries and publishers.
Education:
- M.B.A., University of Michigan
- B.A. in Economics and Business, Hope College
Research and Professional Interests: A specialist in market research and strategic consulting for faith-based organizations, Jeannette has developed multiple Bible editions as a development editor and led marketing initiatives at Zondervan Publishers. Her work bridges corporate strategy with theological publishing, emphasizing practical applications in Christian publishing and educational outcomes.
Articles: Her publications explore topics such as leveraging big data for business growth, navigating graduate degree decisions, and refining brand strategies. These contributions highlight her dual focus on academic teaching and real-world business applications.
Awards:
- 2018 Colleen S. Smith Award for Excellence in Teaching, Cornerstone University
Professional Experience and Contributions: Prior to academia, she served as Vice President of Marketing at Zondervan and founded JET Marketing. Her expertise drives curriculum development and student mentorship within Cornerstone’s programs.
Labs/Teams: Active in curriculum design and student mentorship initiatives within the Professional & Graduate Studies program.
