معرفی
Dr. Jared M. Hansen is an Associate Professor in the Marketing and Strategy Department at the Jon M. Huntsman School of Business, Utah State University. He joined USU in 2018 after over a decade at the University of North Carolina at Charlotte, where he earned teaching awards and research grants. His expertise spans business strategy, analytical modeling, and marketing with a focus on consumer behavior, B2B markets, and technology-driven decision-making.
Education:
- PhD in Marketing, Texas Tech University (2007)
- MBA, Brigham Young University (2005)
- BS in Facilities Management, Brigham Young University (2001)
Research Interests: Dr. Hansen explores the intersection of marketing strategy, innovation, and ethics. His work addresses challenges in B2B markets, SME growth, CSR motivations, and technology adoption. He actively publishes in top journals like the Strategic Management Journal and Journal of Retailing, and his recent studies examine AI’s role in consumer decisions, pandemic impacts on businesses, and student engagement through digital tools.
Teaching & Engagement: He teaches courses on B2B marketing, big data analytics, and competitive intelligence. His executive education and consulting extend to companies globally, focusing on strategy and innovation. He is also a recipient of the Undergraduate Research Mentor of the Year award (2022, 2025).
Grants & Labs: His research has been supported by grants from the Shingo Institute and other initiatives. He collaborates with the Huntsman School’s Analytics Solutions Center and contributes to the university’s outdoor-focused community in Cache Valley.
