James Francis Reardon

Dr. James Francis Reardon holds dual roles as a Visiting Professor at ISM (Institute for Social Marketing?) and as the Department Chairperson and Professor of Marketing at the University of Northern Colorado. He specializes in International Marketing, Marketing Research, and Retail Management. His research explores cross-cultural consumer behavior, digital marketing strategies, and the impact of social media advocacy on brand perception.

Education:

• PhD in Marketing, University of North Texas
• MBA in General Business, University of Montana
• BS in Decision Information Systems, University of Montana

Professional Experience:

• Director (2012–Present)
• Editorial Board Member, Journal of Marketing Education (2007–Present)
• Board of Directors, Marketing Educators Association (2004–Present)

Dr. Reardon’s research focuses on consumer decision-making, including adolescent influence on parental purchases, cultural antecedents to purchase behavior, and the role of parasocial relationships in social media advocacy. His work bridges academic and practical insights, addressing challenges in transitional economies and global marketing strategies.

Awards & Grants: No specific awards or grants are listed in the provided texts. However, his extensive publications and editorial roles highlight his scholarly impact.

He has advised no formally listed students but has contributed to pedagogical innovations, such as fostering creativity through arts-based education and adapting teaching methods for international students.