Ivan AJDUKOVIC

Ivan AJDUKOVIC serves as an Associate Professor and Lab Manager within the Department of Economy and Social Sciences at Burgundy School of Business (BSB), where he integrates academic leadership with experimental research infrastructure management. His institutional affiliation spans BSB's Dijon and Paris campuses, contributing to the school's strategic focus on behavioral economics and sustainability.

Dr. AJDUKOVIC's research program centers on organizational transformation, behaviors and decisions, with distinctive expertise in intergenerational resource management and behavioral sustainability. His methodological approach combines controlled laboratory experiments with real-world behavioral observations, examining how psychological factors influence economic decisions in environmental contexts. Key investigation areas include:

• Experimental analysis of motivational mechanisms for intergenerational common resource preservation
• Augmented reality applications for combating environmental stereotypes and promoting sustainable behaviors
• Temporal dynamics in public goods games across generational cohorts
• Behavioral drivers of workplace comfort and eco-responsible building design

Analysis of his publication trajectory (2018-2025) reveals a progressive deepening of interdisciplinary collaboration, particularly between economics, environmental science, and human-computer interaction. His recent work demonstrates increasing methodological sophistication, moving from traditional experimental economics toward technology-enhanced behavioral interventions. The 2025 Ecological Economics paper establishes experimental evidence for intergenerational resource preservation mechanisms, while AR-based projects like "546 kilos de déchets dans votre salon" showcase practical applications for environmental behavior change. This evolution reflects broader trends in behavioral economics toward real-world impact and technological integration.

As Lab Manager for the "Decisions and Behaviors" research team, Dr. AJDUKOVIC oversees experimental facilities supporting behavioral economics research at BSB. His leadership enables complex experimental designs examining decision-making processes through both controlled laboratory settings and field interventions. The team's public engagement through The Conversation demonstrates commitment to translating academic insights into actionable societal knowledge, particularly regarding environmental behavior during crises.