Isabel Moll de Alba Mendoza

Isabel Moll de Alba Mendoza is an Assistant Professor in the Department of Marketing at Esade Business School, part of Esade University. She holds dual roles as a Lecturer at ESA and contributes to academic research in marketing and business strategy.

Her research focuses on market orientation, decision-making processes, innovation management, and the application of design thinking in business contexts. Key areas include new product development, social technology integration, and organizational culture.

Recent publications emphasize creativity-driven innovation in marketing and decision-making frameworks for competitive advantage. Her work spans case studies, conference contributions, and peer-reviewed articles in journals like Harvard Deusto Management & Innovation.

No scientific awards or grants are explicitly mentioned in the provided information. Advising activities and lab affiliations are not detailed here.