معرفی
Irv Schenkler is a Clinical Professor in the Management Communication Program at New York University's Leonard N. Stern School of Business, where he has been a full-time faculty member since 1982. He teaches at the undergraduate, graduate, and Executive MBA levels and is nationally recognized for his course 'Media and Management.'
Education:
- Bachelor of Arts (A.B.), Columbia University, 1975
- Master of Arts (M.A.), Columbia University, 1976
- Master of Philosophy (M.Phil.), Columbia University, 1978
Professor Schenkler's research centers on crisis communication, corporate communication, and the relationship between media and business. His work explores how companies manage reputation during crises, the impact of social trends on business, and strategic communication in organizational contexts. He has also focused on public relations strategies for Japanese companies in the U.S. and ethical dimensions of corporate communication.
His publications span from 1991 to 2004, with a strong emphasis on crisis response models, media relations, and corporate branding. These works reflect a consistent focus on organizational resilience, stakeholder trust, and strategic messaging, particularly in high-pressure environments such as corporate scandals or operational failures. His research bridges academic theory and practical application in corporate settings.
Scientific Awards and Recognitions:
- Stern School Award for Teaching Excellence (1990)
- NEH Fellow, Columbia University
- Member, Editorial Review Board, Journal of Business Communication
Professor Schenkler has advised and consulted for major corporations including Crédit Lyonnais, Nestlé, Conoco-DuPont, Gulf Oil, W.R. Grace, Banker's Trust, Premark International, and the New York Stock Exchange. He has also held visiting professorships at the Amos Tuck School of Business (Dartmouth University), Columbia Business School, University of Washington, and the University of Lugano, where he taught crisis management for a decade. His expertise is frequently cited in media and academic discussions on corporate accountability, as seen in references to Boeing's crisis communication failures.
He is an active contributor to the field through his publications, teaching, and professional engagement, shaping modern approaches to management communication and corporate reputation strategy.
