معرفی
Imen Safraou serves as Full Professor of Marketing and Head of the Marketing and Communication Department at IPAG Business School in Paris. With over 15 years of academic service since joining PSB Paris School of Business (now IPAG) in 2009, she has held leadership roles including Department Head from 2013-2020 while advancing from Associate to Full Professor. Her institutional affiliation spans research laboratories at Paris Dauphine University and teaching positions at University of Lille 2.
Education
- 2019: Professor Qualification, National Council of Universities, France
- 2009: Associate Professor Qualification, National Council of Universities, France
- 2009: PhD in Management Science, Paris Dauphine University, France
- 2002: DEA in Management Science, Institut Supérieur de Gestion, Tunis
- 2000: Master of Management Science, Institut Supérieur de Gestion, Tunis
Professor Safraou's research centers on senior consumer behavior and entrepreneurial cognition, with groundbreaking work examining how subjective age influences senior entrepreneurship. Her scholarship explores the psychological underpinnings of entrepreneurial intentions across diverse demographics including parents, LGB communities, and retirees. She investigates critical intersections of digital transformation with aging populations, analyzing online learning platforms and internet-mediated consumer-business collaborations.
Her publication trajectory reveals intensifying focus on demographic-specific entrepreneurship since 2014, evolving from foundational senior entrepreneurship studies to contemporary explorations of digital platforms and big data in marketing. Recent work (2020-2022) demonstrates methodological sophistication through cross-cultural comparisons and psychological frameworks, while maintaining consistent emphasis on aging populations' business engagement. Key journals publishing her work include Review of Managerial Science, Journal of Small Business Management, and International Marketing Review.
As Department Head and educator, Safraou teaches strategic marketing, consumer behavior, and research methodology while mentoring students through dissertation processes. Her administrative leadership oversees curriculum development in marketing communications and operational strategy. Though specific grant details aren't documented, her prolific output in ABS-ranked journals indicates sustained research funding and academic impact across European business schools.
