معرفی
Ilze Jankovska is a PhD, Researcher, and Assistant Professor at Riga Technical University (RTU), specifically within the Faculty of Engineering Economics and Management and the Economics and Business Institute. Her research focuses on modern consumer behavior, examining how crises and virtual environments reshape consumer dynamics and business innovation.
- Specialization: Crisis impact on consumer profiling, virtual identity, and digital market trends.
- Projects: Active in ERASMUS+ initiatives like AI-driven education quality assurance (2023) and European Deans Council sustainability roadmaps (2020-2023).
- Awards: ESOMAR’s 2024 Insight250 Legend for global research excellence.
She collaborates with the MOZOKOT multidisciplinary team, applying innovative methodologies across ICT, finance, and cultural sectors. Her recent publications (2020-2023) explore post-pandemic consumer identity, self-consumption patterns, and virtual behavioral shifts.
Scientific Awards:
- 2024: Insight250 Legend (ESOMAR)
Her work bridges marketing strategy, digital innovation, and interdisciplinary research, supported by grants from ERASMUS+ and the European Social Fund (ESF).
