معرفی
Hye Soo Chang is an Assistant Professor of Advertising at the University of South Dakota’s School of Communication and Journalism. Her research focuses on health communication, strategic communication through advertisements, and emotional responses to media. She investigates health disparities using social determinants of health theory, digital technologies like mHealth and smart speakers, and cross-cultural advertising strategies.
Dr. Chang holds a Ph.D. in Mass Communication from the University of Florida (2023) and an M.A. in Communication Management from the University of Southern California (2019). She teaches courses such as Advertising Principles, Advertising Research and Planning, Digital Promotions, and International Media.
Her professional experience includes roles as a Visiting Assistant Professor and Graduate Assistant at the University of Florida. Her work bridges academic research with practical applications in health behavior change and global media strategies.
