Hu Zhenyu

Zhenyu Hu is an Associate Professor in the Department of Analytics & Operations (DAO) at NUS Business School. He is affiliated with the Institute of Operations Research and Analytics (IORA) and the Institute of Data Science (IDS) at NUS. His research focuses on revenue management, dynamic pricing, supply chain management, dynamic programming, and game theory. He currently serves as an Associate Editor for Manufacturing & Service Operations Management.

Education:

• Ph.D., Industrial Engineering, University of Illinois at Urbana-Champaign (2015)
• B.Sc., Mathematics, Sun Yat-sen University (2011)

His research explores optimization under uncertainty, strategic interactions in operations, and robust decision-making. Key themes include dynamic pricing strategies with customer reference effects, supply chain coordination mechanisms, and game-theoretic frameworks for resource allocation. Recent work addresses challenges in renewable resource management and vehicle-sharing systems under uncertainty.

His articles examine topics such as offer optimization under delayed feedback, robust capacity planning, and multi-location inventory pooling. Research emphasizes both theoretical contributions (e.g., duality approaches in screening problems) and practical applications (e.g., vehicle pre-allocation algorithms).

Affiliated labs/teams: IORA focuses on operations research applications for Singapore's Smart Nation initiatives. IDS leverages data science for interdisciplinary solutions.