معرفی
Prof. Dr. Holger Lütters is a professor at HTW Berlin, affiliated with Department 3: Economics and Law, where he has held a professorship in International Marketing since 2010. His research and teaching focus on international and digital marketing, online research, and the application of artificial intelligence in marketing.
- Studied Business Administration at the Free University of Berlin
- Study abroad at ESC Grenoble in Tech Management
- Doctorate in Online Market Research from the Free University of Berlin
His research interests include AI in Marketing, Social Media Marketing, and Consumer Behaviour, with a particular emphasis on digital and mobile research methodologies. He has published extensively (70 publications listed) and organized lectures and events (42 listed).
Teaching activities are coordinated via Moodle and include Discord channels for interactive learning. Thesis supervision details and capacity are available on his personal website.
Holger Lütters در سایتهای دیگر
جستوجوهای مرتبط
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Sebastian PleschBerlin University of Applied Sciences · پژوهشگر ارشد
Hendrik SendBerlin University of Applied Sciences · مدرس
Kai-Uwe BarthelBerlin University of Applied Sciences · مدرس- PPiotr Wojciech DabrowskiBerlin University of Applied Sciences · استاد
- HHolger SchlingloffHumboldt University · استاد
Katharina SimbeckBerlin University of Applied Sciences · مدرس