
معرفی
Hersh Shefrin is the Mario L. Belotti Professor of Finance at Santa Clara University's Leavey School of Business. As a pioneer in behavioral finance, his work bridges academic research and practical applications, focusing on how psychological factors influence financial decisions. He holds a PhD from the London School of Economics, an MMath from the University of Waterloo, and a BS from the University of Manitoba.
- Roles: Behavioral finance educator, researcher, and advisor to financial institutions.
- Affiliations: Santa Clara University, past visiting professor at Central South University (China).
Research Interests: Behavioral finance, risk management, corporate finance, and the psychological roots of financial crises. His influential works include Behavioral Risk Management (2015) and Beyond Greed and Fear (1999), which explore decision-making biases in markets and organizations.
Articles Trends: Recent work addresses ESG investing, climate policy, AI in finance, and pandemic responses, reflecting a focus on modern behavioral economic challenges.
- Awards: Honorary doctorate from University of Oulu, IMCA Journalism Award, Graham & Dodd Award.
Advising & Grants: Advises on behavioral corporate finance and risk management; collaborates with financial firms to develop decision-making tools. His research has informed regulatory practices and corporate governance frameworks.
Labs/Teams: Engages in interdisciplinary projects on behavioral finance and policy, leveraging insights from psychology and economics.




