معرفی
Heri Bezić, PhD, serves as a Full Professor at the Faculty of Economics, University of Rijeka (EFRI), specializing in innovation-driven international competitiveness and cross-cultural business practices. His academic profile centers on bridging theoretical frameworks with real-world applications in global markets.
His research spans Innovation Management, where he examines R&D processes and intellectual property systems in Croatia, EU, and global contexts; International Business, analyzing multinational strategies, FDI, and market entry mechanisms; and Cross-Cultural Negotiation, emphasizing cultural influences on business protocols and dispute resolution. His work critically assesses how technological advancement intersects with economic cycles to shape national competitiveness.
Professor Bezić actively contributes to curriculum development across undergraduate and graduate programs, teaching specialized courses in innovation management, international business operations, and multilingual negotiation tactics. His pedagogical approach integrates EU policy frameworks with practical case studies from emerging markets.
