Henrik Zöller

Prof. Dr. Henrik Zöller is a Professor of Business Psychology at Osnabrück University of Applied Sciences, affiliated with the Faculty of Economics and Social Sciences. His work bridges academic research and industry applications, focusing on market/consumer psychology and traffic-related perceptual studies. He holds a PhD in Psychology (1997) from the University of Münster and has extensive industry experience in market research (2000–2012).

Education:

• 1987–1993: Diploma in Psychology, WWU Münster
• 1993–1999: Researcher at WWU Münster's Institute for General & Applied Psychology
• 1997: PhD in Philosophy (Psychology)

Research focuses on:

• Market/consumer behavior analysis
• Perceptual thresholds in traffic scenarios
• Ergonomics of human-computer interfaces
• Application of psychological principles in medical device testing

His publications span traffic psychology, perceptual studies, and applied market research. Current research continues exploring decision-making processes in commercial and safety contexts.