Hendrik Send

Hendrik Send is Professor at HTW Berlin University of Applied Sciences and Project Leader for the 'Internet-enabled Innovation' research area at the Humboldt Institute for Internet and Society (HIIG). His work bridges academic research with practical applications in digital innovation, focusing on user-driven and community-based approaches across energy, AI, and organizational contexts.

His educational background includes Physics studies, a Diploma in Electronic Business from UdK Berlin, and a PhD from Universität St. Gallen investigating Innovation-Communities and idea generation.

Send's research centers on Innovation Management and Open Innovation, with rapidly growing expertise in AI's organizational impact. Current projects examine generative AI in workplaces, people analytics, and smart energy systems, emphasizing employee empowerment amid surveillance concerns. His work uniquely connects co-determination frameworks with digital transformation, addressing tensions between autonomy and algorithmic control in German labor contexts through empirical studies of knowledge workers.

Analysis of his 2021-2025 publications reveals a decisive pivot toward AI-human collaboration in knowledge work, featuring generative AI case studies and people analytics implementations. Earlier research (2017-2019) established foundations in open business models and energy user innovation, showing consistent methodology in community-driven design. His interdisciplinary approach spans computer science, labor economics, and innovation theory with strong empirical grounding in German organizations.

No scientific awards were documented in source materials.

Send secures major third-party funding including DFG's Open! project on collaborative design (with TU Berlin/Grenoble), innogy Foundation's Smart Energy User Innovation, and current generative AI initiatives. While student advisees aren't explicitly listed, his 15+ collaborative publications since 2021 indicate active mentorship. He frequently partners with Georg von Richthofen and Sonja Köhne on labor-AI intersections.

As core member of HIIG's Innovation, Entrepreneurship & Society group, he co-organizes workshops like the 'KI in der Arbeitswelt' series with IG Metall and Spreehub, directly engaging labor representatives in shaping AI governance frameworks through initiatives like the 'Mitbestimmtes People Analytics' project.