Helmut Kammerzelt

FH-Prof. Mag. Helmut Kammerzelt is an active Professor at the University of Applied Sciences St. Pölten, affiliated with the Department of Business and Media. He serves as Head of Study Program and Project Manager at the Institute of Media Management.

• Research Focus: Media planning, digital technologies, internet research, marketing, and audience analysis.
• Key Themes: Audience targeting, geolocation data, time-based media strategies, and online-offline media synergy.
• Email: helmut.kammerzelt@fhstp.ac.at

His publications from 2000-2007 cover web usage statistics, mobile technology adoption, audience segmentation, and geotargeting. Notable contributions include studies on viral content, time-as-a-planning factor, and secondary medium roles online.

As Project Manager at the Institute of Media Management, he drives applied research in digital media ecosystems. His work bridges academic theory and practical implementation in media analytics and internet trends.